Like a beacon, purple fluorescent signage announces the Moxy NYC Times Square, enticing passersby and tourists alike to enter. Stepping onto the terrazzo floors of the double-height atrium lobby and greeted by a stunning, suspended, grizzly bear sculpture by Japanese artist Hirotoshi Sawada, patrons immediately feel they are far from Midtown Manhattan’s frenetic pace. With architecture by New York-based Stonehill & Taylor, public space and guestroom interior design by Toronto-based Yabu Pushelberg, and restaurant designs by New York-based Rockwell Group, this hip hotel fuses a refined aesthetic with comfort and affordability—an unusual find in New York.