Developer Lightstone Group knew it wanted to chuck expectations out the window for the 612-key New York debut of Marriott Intl.’s red-hot Moxy flag (honored as one of Boutique Design’s 2017 Up-and-Coming Hoteliers). Who wouldn’t want to be a fly on the wall when George Yabu, Glenn Pushelberg (co-founders of their eponymous firm) and Rockwell Group partner Shawn Sullivan got the brief to leave their “industry titan” status at the door and break their own rules?